A Global Perspective from Northern Ireland

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode
In this episode of Fractional Futures, Paul Mills speaks with Lydia McClelland, a fractional CMO from Northern Ireland. They discuss the fractional leadership model, its benefits, and how it is being embraced in various sectors. Lydia shares her journey from in-house marketing to fractional work, the importance of networking, and the challenges of managing multiple clients. The conversation also touches on the SOSTAC marketing framework, time management strategies, and the future of fractional leadership in the business landscape.

Special Guest & Links

Lydia McClelland, Founder LMC Associates

World Host Training

SOSTAC®

Key Takeaways

• SOSTAC provides a structured approach to marketing planning.
• The fractional model allows marketers to work with multiple clients.
• Transitioning to fractional work can be straightforward with the right mindset.
• Fractional leaders can deliver value quickly and efficiently.
• Networking is crucial for finding opportunities in fractional roles.
• Time management is essential for success in a fractional capacity.
• Understanding client needs and scoping projects effectively is key.
• Trust is a significant factor in establishing fractional relationships.
• The fractional model can help businesses reduce overhead costs.
• Customer service training is vital for enhancing business performance.

Sound Bites

"I love the variety of the work."

"You can add value in a short space of time."

"The skills of a marketer are transferable."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Chapters

• 0:00 Opening Titles
• 0:58 Introduction & Welcome to Lydia McClelland
• 1:47 Overview of SOSTAC
• 2:59 Lydia's Background
• 3:51 Transitioning to a Fractional CMO
• 5:56 Challenges with a Fractional Workstyle
• 6:46 Embracing Fractional Leadership in Northern Ireland
• 9:26 Speed to Value of a Fractional CMO
• 12:12 Managing Client Expectations
• 13:09 Misconceptions About Fractional CMOs
• 15:46 Embedding a Fractional CMO Into a Business
• 18:32 Considerations for Marketers Considering a Fractional Career
• 21:29 Advantages of Working a Fractional Role
• 22:51 The Future of Fractional Leadership
• 23:57 World Host Training Overview
• 25:18 Closing Summary