Fractional Futures

Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives.

Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO.

Hosted by industry experts in the fractional space, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' your go-to resource for those looking to navigate the evolving landscape of marketing leadership. Available to listen to on Spotify, Apple Podcasts, and more.

Guest

Lydia McClelland

Lydia McClelland is an experienced business and marketing mentor with a passion for helping SMEs to grow. She works with clients across a range of sectors across the UK and Ireland.

Lydia is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing, a SOSTAC© Certified Planner and a qualified Executive Coach, and operates as a Fractional CMO with VCMO.

Lydia is also licenced to deliver WorldHost Principles of Customer Service, WorldHost Dealing with Conflict, SOSTAC© Marketing Planning Training developed by PR Smith, Mentoring with Confidence and Introduction to Coaching with People1st International.

https://www.linkedin.com/in/lydia-mcclelland/

Guest appearance on:

A Global Perspective from Northern Ireland