A Global Perspective from South Africa

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode

In this episode of Fractional Futures, Paul Mills speaks with Marc Fletcher, a Fractional CMO based in South Africa. Marc shares his journey from corporate roles to fractional leadership, discussing the appeal of flexibility and the challenges faced during the transition. He emphasizes the importance of educating clients about the fractional model and the differences between fractional, interim, and consulting roles. The conversation also touches on the maturity of businesses in relation to hiring fractional leaders and offers advice for marketers considering a shift to fractional work. Marc concludes with insights on the future of fractional leadership and his current focus on helping SMEs in South Africa develop effective marketing strategies.
 

Special Guest

Marc Fletcher, Founder Hedley Sydney

Key Takeaways

• Marc Fletcher transitioned from corporate to fractional leadership.
• The fractional model is gaining traction in South Africa.
• Flexibility and problem-solving are key appeals of fractional work.
• Educating clients on the fractional model is essential.
• Marketing maturity impacts the need for fractional leaders.
• Fractional roles differ from traditional consulting roles.
• Marketers must understand the strategic value of marketing.
• Support networks are crucial for those transitioning to fractional work.
• The gig economy has paved the way for fractional leadership.
• Fractional leadership is likely to grow in the coming years.

 Sound Bites

• "It was remarkably easy to transition."
• "The grass isn't necessarily always greener."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Chapters

• 0:00 Opening credits
• 0:58 Introduction to Fractional Leadership
• 2:15 Marc Fletcher's Background
• 4:29 Marc's Journey to Fractional CMO
• 5:46 Appealing Aspects of Fractional Marketing
• 9:18 Understanding the Fractional Model in South Africa
• 11:42 Distinguishing Fractional from Traditional Roles
• 15:15 The CEO's Perspective on Fractional CMOs
• 18:10 Marketing Maturity and the Need for Fractional Leadership
• 19:56 Advice for Marketers Transitioning to Fractional Roles
• 26:52 The Future of Fractional Leadership
• 29:22 Marc's Business Hedley Sydney
• 30:40 Closing summary