A Global Perspective from Australia

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…
Paul Mills interviews Zachary King, a Fractional VP Sales from Australia, who shares his journey into fractional leadership. Zac discusses his background in tech commercialization and startups, the challenges he faced transitioning to fractional work, and the importance of networking and client education. He emphasizes the value of the fractional model for startups and offers insights on managing client expectations, charging for services, and the future of fractional leadership. Zac also introduces the Fractional Exec Community he founded, a support network for those in the fractional space.

Special Guest
Zachary King, CEO & Co-Founder The Fractional Directory

Join the Fractional Exec Community www.thefractionalexec.com.au

Key takeaways

• Zachary King transitioned from startups to fractional leadership.
• The fractional model offers flexibility for professionals with families.
• Financial insecurity is a common challenge in fractional work.
• Networking and referrals are crucial for finding clients.
• Pro bono work can help build a portfolio and gain referrals.
• Educating clients about the fractional model is essential.
• Fractional leaders must integrate quickly into client teams.
• Retainer models are common in fractional engagements.
• Client value delivery is more important than time spent.
• The fractional leadership model is growing and evolving.

 Sound Bites

• "I'm doing this fractional thing."
• "Financial insecurity is real."
• "What is this fractional thing?"

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Chapters

• 0:00 Opening Titles
• 0:58 Introduction
• 2:09 Zac's Background
• 3:36 Exploring the Fractional Leadership Model
• 9:39 Challenges and Benefits of Being a Fractional Leader
• 11:32 Misconceptions about the Fractional Model
• 14:11 Client Engagement
• 15:22 Pricing Considerations
• 18:16 Which Size SMEs Suit Fractional Leadership
• 20:01 Considerations for CEOs
• 24:03 The Future of Fractional Leadership
• 26:44 Advice for Senior Executives Considering the Fractional Work Style
• 27:30 Fractional Executive Community
• 28:35 Closing Summary & Titles