
Fractional Futures
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives.
Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO.
Hosted by industry experts in the fractional space, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' your go-to resource for those looking to navigate the evolving landscape of marketing leadership. Available to listen to on Spotify, Apple Podcasts, and more.
Fractional Futures
A Global Perspective from Australia
Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
In this episode…
Paul Mills interviews Zachary King, a Fractional VP Sales from Australia, who shares his journey into fractional leadership. Zac discusses his background in tech commercialization and startups, the challenges he faced transitioning to fractional work, and the importance of networking and client education. He emphasizes the value of the fractional model for startups and offers insights on managing client expectations, charging for services, and the future of fractional leadership. Zac also introduces the Fractional Exec Community he founded, a support network for those in the fractional space.
Special Guest
Zachary King, CEO & Co-Founder The Fractional Directory
Join the Fractional Exec Community www.thefractionalexec.com.au
Key takeaways
- Zachary King transitioned from startups to fractional leadership.
- The fractional model offers flexibility for professionals with families.
- Financial insecurity is a common challenge in fractional work.
- Networking and referrals are crucial for finding clients.
- Pro bono work can help build a portfolio and gain referrals.
- Educating clients about the fractional model is essential.
- Fractional leaders must integrate quickly into client teams.
- Retainer models are common in fractional engagements.
- Client value delivery is more important than time spent.
- The fractional leadership model is growing and evolving.
Sound Bites
- "I'm doing this fractional thing."
- "Financial insecurity is real."
- "What is this fractional thing?"
Contact VCMO
- Connect with the host on LinkedIn
- Tweet us at @VCMO_UK
- Email us at hi@vcmo.uk
- Visit our website vcmo.uk
- Phone us +44 (0) 331 630 9395
Thanks for listening & keep podcasting!
Fractional Marketing Leadership | Marketing Transformed.