A Global Perspective from Thailand

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.

Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode…
Paul Mills interviews Sofiane Morouche, a fractional CMO based in Thailand. They discuss the fractional leadership model, its appeal, and the challenges faced by fractional leaders. Sofiane shares his journey from traditional marketing to becoming a fractional CMO, the misconceptions surrounding the model, and the importance of integrating into client organizations. He emphasizes the flexibility and strategic advantages of fractional leadership, as well as its potential for growth in the future.

Special Guest
Sofiane Morouche, Fractional CMO, Growth Connect Thailand

Learn more about Growth Connect https://growthconnect.io/

Key takeaways

• To be a fractional leader, you need prior leadership experience.
• The fractional model allows working with multiple clients simultaneously.
• Fractional leadership is still developing in Asia compared to the US.
• Clients need to be open-minded about the fractional model.
• Fractional CMOs focus on strategy, not execution.
• Integration into client organizations is crucial for success.
• The fractional model offers flexibility for experienced professionals.
• Companies need to be financially stable to hire fractional leaders.
• The future of fractional leadership looks promising post-pandemic.
• Curiosity and openness are key for business leaders considering fractional CMOs.

Sound Bites

• "You need to have a bit of background."
• "I started in traditional marketing."
• "I came across the concept of fractional leader."

Contact VCMO

• Connect with the host on LinkedIn
• Tweet us at @VCMO_UK
• Email us at hi@vcmo.uk
• Visit our website vcmo.uk
• Phone us +44 (0) 331 630 9395

Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.

Chapters

• 0:00 Opening Titles
• 0:58 Introduction
• 1:52 Sofiane's Background
• 3:51 Discovering the Fractional Model
• 7:12 Overcoming Time and Geographical Constraints
• 10:32 Embracing the Fractional Model
• 14:23 Building Marketing Capabilities
• 17:13 Misconceptions and Integration
• 20:38 Considerations for CEOs
• 22:43 The Right Age and Experience for a Fractional CMO
• 24:39 Introducing Growth Connect
• 25:48 Closing Summary & Titles