
Fractional Futures
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives.
Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO.
Hosted by industry experts in the fractional space, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' your go-to resource for those looking to navigate the evolving landscape of marketing leadership. Available to listen to on Spotify, Apple Podcasts, and more.
Fractional Futures
A Global Perspective from Thailand
Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
In this episode…
Paul Mills interviews Sofiane Morouche, a fractional CMO based in Thailand. They discuss the fractional leadership model, its appeal, and the challenges faced by fractional leaders. Sofiane shares his journey from traditional marketing to becoming a fractional CMO, the misconceptions surrounding the model, and the importance of integrating into client organizations. He emphasizes the flexibility and strategic advantages of fractional leadership, as well as its potential for growth in the future.
Special Guest
Sofiane Morouche, Fractional CMO, Growth Connect Thailand
Learn more about Growth Connect https://growthconnect.io/
Key takeaways
- To be a fractional leader, you need prior leadership experience.
- The fractional model allows working with multiple clients simultaneously.
- Fractional leadership is still developing in Asia compared to the US.
- Clients need to be open-minded about the fractional model.
- Fractional CMOs focus on strategy, not execution.
- Integration into client organizations is crucial for success.
- The fractional model offers flexibility for experienced professionals.
- Companies need to be financially stable to hire fractional leaders.
- The future of fractional leadership looks promising post-pandemic.
- Curiosity and openness are key for business leaders considering fractional CMOs.
Sound Bites
- "You need to have a bit of background."
- "I started in traditional marketing."
- "I came across the concept of fractional leader."
Contact VCMO
- Connect with the host on LinkedIn
- Tweet us at @VCMO_UK
- Email us at hi@vcmo.uk
- Visit our website vcmo.uk
- Phone us +44 (0) 331 630 9395
Thanks for listening & keep podcasting!
Fractional Marketing Leadership | Marketing Transformed.