Fractional Futures
Fractional Futures delves into the transformative world of fractional marketing leadership, offering unique insights for CEOs, investors, and senior marketing executives.
Discover how businesses can leverage fractional CMOs to grow faster and build a sustainable competitive advantage. Investors will learn how to streamline pre- and post-investment phases strategies to maximise their portfolio companies' potential, while senior marketing leaders will explore the benefits of a portfolio career and how to excel as a fractional CMO.
Hosted by industry experts in the fractional space, each episode features thought-provoking discussions, success stories, and practical advice, making 'Fractional Futures' your go-to resource for those looking to navigate the evolving landscape of marketing leadership. Available to listen to on Spotify, Apple Podcasts, and more.
Fractional Futures
Turning Expertise Into Engagement
Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.
In this episode…
Paul and special guest Dan Gwalter discuss the importance of having a diagnostic offer as a marketer in the fractional leadership space. They explain that transitioning into a fractional role requires a shift in mindset and a different approach to packaging oneself. They emphasize the need to start with a smaller product, such as diagnostic audits or health checks, that can be sold for a fixed cost and provide a low-risk entry point for clients. They also discuss the different types of diagnostic tools, the importance of promoting and monitoring them, and the need to focus on one offer at a time.
Special Guest
Dan Gwalter, Founder No-Nonsense Leadership
Dan has kindly offered a complimentary 30 minute consultation to anyone who wants to know more about his fractional executive coaching service. You can book using this link.
Key Takeaways…
- Transitioning into a fractional role requires a shift in mindset and a different approach to packaging oneself.
- Starting with a smaller product, such as audits or health checks, can provide a low-risk entry point for clients and help build trust.
- There are two types of diagnostic tools: free and paid. It is recommended to have both to attract different types of clients.
- Promoting and monitoring the diagnostic offer is crucial for its success. LinkedIn, emails, and personal messages can be effective channels for promotion.
- It is important to focus on one ideal client profile and one niche with one offer at a time.
- Establishing oneself in the fractional marketing space takes time and consistent effort, but it can lead to differentiation and success.
Contact VCMO
- Connect with the host on LinkedIn
- Tweet us at @VCMO_UK
- Email us at hi@vcmo.uk
- Visit our website vcmo.uk
- Phone us +44 (0) 331 630 9395
Thanks for listening & keep podcasting!
Fractional Marketing Leadership | Marketing Transformed.
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